Group releases are to provide journalists with story ideas using common themes and compiled from items submitted by MATPRA members. Participation is voluntary. Themes are voted upon at the annual meeting and an editorial calendar is set for the remainder of the year. Not every theme will apply to every MATPRA member as themes are chosen to represent trends and the largest threads. The release is distributed to the MATPRA media list by the current Chair who in turn fields journalist requests/comments and passes along to individual members as necessary. Members are urged to further distribute to their media lists and/or post to their respective websites, etc. Members are encouraged to post in the MATPRA Facebook Group any articles resulting from the group press release. How It Works MATPRA members may submit no more than 50 words (not including contact information) via a Google form sent out in the bi-weekly eblast. Contact information format is CVB name, MATPRA PR contact name, MATPRA PR contact e-mail, CVB website (minus the www.) Sample: Amid radiant colors, fall offerings in the Pocono Mountains are endless. Hiking, horseback riding, canoeing, kayaking, biking, visiting festivals, pumpkin picking, hayrides, haunted attractions and more, encompass fall in the region. Leaf peepers can visit the Fall Foliage Forecast before planning their scenic drive or stroll down a streetscape. Pocono Mountains Visitors Bureau, Alicia Quinn, Alicia@poconos.org, 800poconos.com. 2018 – 2019 MATPRA Group Release Schedule Please include a 50-word evergreen entry with the full name of the DMO, the DMO contact’s name and email address, and the DMO website. Submissions are completed via a Google form that will be distributed in the bi-weekly eblast. July: Major Destinations in U.S. History Due Monday, June 4; coordinated by Leah Spellman August: National Family Fun Month (Must-See Attractions) Due Friday, July 6; coordinated by Kelly Shannon September: Foodie Favorites (Signature Local Dishes) Due Monday, August 6; coordinated by Morgan Christopher October: Ghost Tours & Historic Haunts Due Friday, September 7; coordinated by Cory Van Horn November: Small Business Spotlight Due Friday, October 5; coordinated by Krista Boothby December: Holiday Happenings (Christmas & New Year’s Celebrations) Due Monday, November 5; coordinated by Lyn Lewis January: What’s New for 2019 Due Friday, December 7; coordinated by Lisa Haggerty February: Ready for Romance (Unique Date Nights & Getaways in the Mid-Atlantic) Due Monday, January 7; coordinated by Jonathan Bellingham March: Made in the Mid-Atlantic (Factory Tours & Hands-On Experiences) Due Friday, February 8; coordinated by Morgan Christopher April: America’s Oldest (Celebrating the Oldest of its Kind Still Open for Business) Due Friday, March 8; coordinated by Jen Sigal May: Farm Fresh (Pick-Your-Own & Farmer’s Markets) Due Monday, April 8; coordinated by Joel Cliff June: Pride Celebrations Due Monday, May 6; coordinated by Daniel Davis July: Outdoor Adventures (Parks, Trails, & Watersports) Due Friday, June 7; coordinated by Matthew Scales Tips Checklist In Editing Releases Use only one space between sentences, not two. To ensure consistency, do not use a comma before the (and) when comparing or including a series or multiple elements. Ex. festivals, events, concerts and races. Do not include the (th) or (st) when referencing dates, ex October 1 or September 25 Hyperlink destination website, but remove the (www) from the URL. Be sure a (period) is included at the end of the contact information.