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MATPRA

MATPRA is a cohesive unit of regional tourism partners encompassing Delaware, Maryland, Pennsylvania, Virginia, Washington D.C. and West Virginia.

MATPRA Media Marketplace

August 12 - 14, 2025

MATPRA Media Marketplace

MATPRA Media Marketplace Host: Pennsylvania's Americana Region - Reading & Berks Co., PA

The MATPRA Media Marketplace is a great opportunity for both PR professionals and travel journalists to get together and discuss story ideas, arrange visits to our destinations and talk about what’s new in our backyards.

> More information for Media Attendees

> More information for DMO Attendees

The media application for 2025 attendees has closed. Add yourself to our email list to be notified about the 2026 Marketplace event.

 

2025 MATPRA Marketplace Schedule

  • Tuesday, August 12, 2025

    12 p.m. MATPRA Annual Meeting begins (mandatory for DMO attendees)

    1 p.m. Destination Media Tour begins (for media attendees)

    4:30 p.m. Destination Media Tour returns, Annual Meeting ends.

    5:30-6 p.m.  Leave for Opening Reception: NIGHT with the FIGHTIN’ PHILS

    MATPRA members can set up for Marketplace upon returning to the DoubleTree.

  • Wednesday, August 13, 2025

    7 a.m.  Breakfast

    8-10 a.m. Marketplace: 1:1 Appointments with media attendees

    10-10:15 a.m. Break

    10:15-11:45 a.m. Marketplace: Open visits with media attendees

    12:00 p.m. Lunch buffet opens

    12:45 p.m. Professional development speaker begins

    1:30 p.m. Lunch ends

    1:45 p.m. Board buses

    2-4:30 p.m.FAMs trips

    6 p.m. Buses leave for farm-to-table dinner at Rodale Institute

    9 p.m. Return to hotel

  • Thursday, August 14, 2025

    7:30-8:45 a.m. Breakfast

    9 a.m. Board buses for FAM Tours and lunch on location

    2 p.m. Event ends, head home

     

  • Pennsylvania’s Americana Region – Reading & Berks County, PA

    Welcome to Reading & Berks County, Pennsylvania’s Americana Region, your host for Media Marketplace 2025. We are excited to show you our destination, a refreshing mix of old and new, in a breathtakingly beautiful location. Come and learn about our PA Dutch culture and traditions, the iconic Pagoda atop Mt. Penn, and some fascinating people from our region. Yes, Taylor Swift was born in Berks County, but so were Daniel Boone, Keith Haring, and John Updike. Explore our art scene, museums, and historic sites, and discover our penchant for festivals. We hold some of the best around, such as the award-winning World War II Weekend, Kutztown Folk Festival, and Reading Liederkranz’s Oktoberfest.

    Not to be overlooked are our many outdoor offerings, such as Hawk Mountain Sanctuary, Rodale Institute, the Great Reading Trails System, a bronze-level International Mountain Biking Ride Center, and Blue Marsh Lake, a haven for water and trail activities. Pennsylvania’s Americana Region boasts all of these things and more. Be sure to save the date and plan to attend MATPRA Media Marketplace, August 12 -14, 2025, in Pennsylvania’s Americana Region at the DoubleTree by Hilton, Reading.

  • Reading and Berks County, Pennsylvania’s Americana Region, is pleased to offer a variety of sponsorship opportunities for the 2025 Media Marketplace designed to highlight your destination in front of 60 media attendees.

    Check out this year’s sponsorship packet and reach out to Heidi at [email protected] with any questions or to book!

    2025 MATPRA Marketplace Sponsorship Opportunities

  • Learn more about your host destination and stay tuned for more information about the 2025 MATPRA Media Marketplace.

  • Journalists must apply to attend MATPRA Media Marketplace. A select number of journalists are invited to attend based on criteria established by a committee that reviews each journalist’s audience, scope and past coverage to ensure the best fit for the marketplace.

    The media application for 2025 attendees has closed. Add yourself to our email list to be notified about our 2026 Media Marketplace application process.