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Journalists can now apply for the 2025 Media Marketplace! REGISTER HERE

MATPRA Media Marketplace

August 12 - 14, 2025

MATPRA Media Marketplace

MATPRA Media Marketplace Host: Pennsylvania's Americana Region - Reading & Berks Co., PA

The MATPRA Media Marketplace is a great opportunity for both PR professionals and travel journalists to get together and discuss story ideas, arrange visits to our destinations and talk about what’s new in our backyards.

Media Marketplace - Matpra - People meeting

Learn more about your host in the sections below and find the application link under the Journalist Application Process tab below.

Applications for 2025 MATPRA Media Marketplace are now open!

2025 MATPRA Marketplace Schedule

  • Pennsylvania’s Americana Region – Reading & Berks County, PA

    Welcome to Reading & Berks County, Pennsylvania’s Americana Region, your host for Media Marketplace 2025. We are excited to show you our destination, a refreshing mix of old and new, in a breathtakingly beautiful location. Come and learn about our PA Dutch culture and traditions, the iconic Pagoda atop Mt. Penn, and some fascinating people from our region. Yes, Taylor Swift was born in Berks County, but so were Daniel Boone, Keith Haring, and John Updike. Explore our art scene, museums, and historic sites, and discover our penchant for festivals. We hold some of the best around, such as the award-winning World War II Weekend, Kutztown Folk Festival, and Reading Liederkranz’s Oktoberfest.

    Not to be overlooked are our many outdoor offerings, such as Hawk Mountain Sanctuary, Rodale Institute, the Great Reading Trails System, a bronze-level International Mountain Biking Ride Center, and Blue Marsh Lake, a haven for water and trail activities. Pennsylvania’s Americana Region boasts all of these things and more. Be sure to save the date and plan to attend MATPRA Media Marketplace, August 12 -14, 2025, in Pennsylvania’s Americana Region at the DoubleTree by Hilton, Reading.

  • A huge thank you to the 2024 Media Marketplace sponsors. Stay tuned for sponsorship information for 2025.

    Sponsors

  • Learn more about your host destination and stay tuned for more information about the 2025 MATPRA Media Marketplace.

  • Journalists must apply to attend MATPRA Media Marketplace. A select number of journalists are invited to attend based on criteria established by a committee that reviews each journalist’s audience, scope and past coverage to ensure the best fit for the marketplace.

    Applications for 2025 MATPRA Media Marketplace are now open!

    This year’s marketplace will take place in Reading & Berks County – Pennsylvania’s Americana Region from August 12-14, 2025.

    All journalists are encouraged to apply. A committee of MATPRA members will select 60 journalists to attend the 2025 event.

    The deadline to apply is Friday, March 28, 2025.

    If you have questions about MATPRA’s Media Marketplace application process, please email [email protected].

    Apply here!