MATPRA Members

The Mid-Atlantic Tourism Public Relations Alliance (MATPRA) is a cohesive unit of regional tourism partners encompassing Delaware, Maryland, Pennsylvania, Virginia, and West Virginia. MATPRA strives to serve travel journalists by offering regional resources and also acting as a connector between complementary destinations within the Mid-Atlantic region.

MATPRA is a collaborative network of 80+ member destinations, committed to showcasing the unique attractions, rich history, and dynamic culture that make this region a must-visit for travelers from across the globe.

Member Resources

2025 MEDIA MARKETPLACE: Reading, PA

Date: Tuesday, August 12, 2025, 11 a.m. – Thursday, August 14, 2025, 3 p.m **See the working agenda for the 2025 Media Marketplace event HERE.

REGISTER HERE

Registration deadline: July 11, 2025

Please note: There will be no refunds on Marketplace registration fees. Registration can be transferred to another staff member of the registered DMO. Registration Fee: $600/DMO representative.

HOST HOTEL

DoubleTree by HIlton Hotel Reading
701 Penn Street
Reading, PA 19601

You must make your own hotel reservations. Use this link for reserve in the MATPRA room block. 

PROFESSIONAL DEVELOPMENT SPEAKER

Adam Stoker

Adam Stoker is a recognized thought leader and innovator in the destination marketing industry, known for driving the conversation around evolving from paid media-centric strategies to building meaningful communities through owned content. With over a decade of experience, Adam has been at the forefront of helping destinations craft authentic stories and connect with their audiences in more impactful and sustainable ways.

As the President and CEO of Relic, an award-winning tourism marketing agency, Adam has worked with destinations of all sizes to implement forward-thinking strategies that prioritize long-term engagement over transactional marketing. His efforts have redefined how destinations approach their marketing, focusing on the value of owned media to foster genuine relationships with travelers.

Adam is also the co-founder of TourismIQ, a pioneering digital community platform built exclusively for destination marketers. TourismIQ empowers marketers to collaborate, share insights, and access resources to adapt and thrive in a constantly changing landscape.

A passionate advocate for innovation, Adam has become a sought-after speaker at industry conferences across the country. He has recently shared his vision for the future of destination marketing at the Kentucky Travel Industry Annual Conference, Visit NC Tourism Conference, Destinations International Advocacy Summit, One West Tourism Alliance Education Summit, and many others.

As the host of the influential podcasts Destination Marketing Podcast and Destination Discourse, Adam leads bold conversations about the opportunities and challenges facing the industry. His insights have inspired destinations to rethink their strategies and prioritize community-building through owned content, making him a trusted voice and change agent in the field.

Adam’s dedication to creativity, collaboration, and the power of owned media continues to shape the future of destination marketing, positioning him as a leading advocate for sustainable, relationship-driven strategies.

ADDITIONAL ATTENDEE OPTION FOR TUESDAY

Adam will present at the Tuesday DMO Annual Meeting and at our Wednesday lunch. DMOs attending Marketplace who wish to have additional staffers attend the Tuesday Annual Meeting to hear Adam speak can do so for a charge of $100/person. This will include the annual meeting as well as the opening reception at FirstEnergy Stadium and a Fightin’ Phils baseball game. Email Heidi at [email protected] to add additional people.

Registration deadline: July 11, 2025

Please note: There will be no refunds on Marketplace registration fees. Registration can be transferred to another staff member of the registered DMO.

REGISTER HERE

ABOUT YOUR HOST – Pennsylvania’s Americana Region – Reading & Berks County, PA
Welcome to Reading & Berks County, Pennsylvania’s Americana Region, your host for Media Marketplace 2025. We are excited to show you our destination, a refreshing mix of old and new, in a breathtakingly beautiful location. Come and learn about our PA Dutch culture and traditions, the iconic Pagoda atop Mt. Penn, and some fascinating people from our region. Yes, Taylor Swift was born in Berks County, but so were Daniel Boone, Keith Haring, and John Updike. Explore our art scene, museums, and historic sites, and discover our penchant for festivals. We hold some of the best around, such as the award-winning World War II Weekend, Kutztown Folk Festival, and Reading Liederkranz’s Oktoberfest. Not to be overlooked are our many outdoor offerings, such as Hawk Mountain Sanctuary, Rodale Institute, the Great Reading Trails System, a bronze-level International Mountain Biking Ride Center, and Blue Marsh Lake, a haven for water and trail activities. Pennsylvania’s Americana Region boasts all of these things and more. 

Web Content Dashboard

Members can utilize MATPRA’s Web Content Dashboard to make updates to their destination information, submit new events or news articles, and create itineraries. Members can also find more information out about getting involved in the organization from a committee or Board standpoint.

Membership Management

MATPRA utilizes the Wild Apricot software platform to manage all registration and association membership. Please note: Your website login is different than your Wild Apricot login. Please reach out to the Website Committee for website questions and the Managing Director or Board for Wild Apricot Membership questions.

Get Involved: Committees

Learn more about how you can network with your peers and learn new skills to grow your career by getting involved with MATPRA Committees. Opportunities include working with the Website team, the Membership team, the Media Selection team, the Marketing team, or the Social Media team. More information here.

Frequently Asked Questions

“MATPRA has been one of the most beneficial public relations organizations for us thanks to the quality of relationships formed with writers over the years through my attendance at Marketplace and overall involvement in the organization.”

Jenna French – Shenandoah Valley, Virginia