2025 Media Marketplace Featured Speaker: Adam Stoker

Adam Stoker is a recognized thought leader and innovator in the destination marketing industry, known for driving the conversation around evolving from paid media-centric strategies to building meaningful communities through owned content. With over a decade of experience, Adam has been at the forefront of helping destinations craft authentic stories and connect with their audiences in more impactful and sustainable ways.

As the President and CEO of Brand Revolt, an award-winning tourism marketing agency, Adam has worked with destinations of all sizes to implement forward-thinking strategies that prioritize long-term engagement over transactional marketing. His efforts have redefined how destinations approach their marketing, focusing on the value of owned media to foster genuine relationships with travelers.

Adam is also the co-founder of TourismIQ, a pioneering digital community platform built exclusively for destination marketers. TourismIQ empowers marketers to collaborate, share insights, and access resources to adapt and thrive in a constantly changing landscape.

A passionate advocate for innovation, Adam has become a sought-after speaker at industry conferences across the country. He has recently shared his vision for the future of destination marketing at the Kentucky Travel Industry Annual Conference, Visit NC Tourism Conference, Destinations International Advocacy Summit, One West Tourism Alliance Education Summit, and many others.

As the host of the influential podcasts Destination Marketing Podcast and Destination Discourse, Adam leads bold conversations about the opportunities and challenges facing the industry. His insights have inspired destinations to rethink their strategies and prioritize community-building through owned content, making him a trusted voice and change agent in the field.

Adam’s dedication to creativity, collaboration, and the power of owned media continues to shape the future of destination marketing, positioning him as a leading advocate for sustainable, relationship-driven strategies.