Group Press Releases

Group releases are to provide journalists with story ideas using common themes and compiled from items submitted by MATPRA members. Participation is voluntary. Themes are voted upon at the annual meeting and an editorial calendar is set for the remainder of the year. Not every theme will apply to every MATPRA member as themes are chosen to represent trends and the largest threads. The release is distributed to the MATPRA media list by the current Chair who in turn fields journalist requests/comments and passes along to individual members as necessary. Members are urged to further distribute to their media lists and/or post to their respective websites, etc. Members are encouraged to post in the MATPRA Facebook Group any articles resulting from the group press release.

How It Works

1. MATPRA members may submit no more than 50 words (not including contact information) via a Google form sent out in the bi-weekly eblast.
2. Contact information format is CVB name, MATPRA PR contact name, MATPRA PR contact e-mail, CVB website (minus the www.)
3. Sample: Amid radiant colors, fall offerings in the Pocono Mountains are endless. Hiking, horseback riding, canoeing, kayaking, biking, visiting festivals, pumpkin picking, hayrides, haunted attractions and more, encompass fall in the region. Leaf peepers can visit the Fall Foliage Forecast before planning their scenic drive or stroll down a streetscape. Pocono Mountains Visitors Bureau, Alicia Quinn, [email protected], 800poconos.com.

Tips Checklist In Editing Releases

• Use only one space between sentences, not two.

• To ensure consistency, do not use a comma before the (and) when comparing or including a series or multiple elements. Ex. festivals, events, concerts and races.

• Do not include the (th) or (st) when referencing dates, ex October 1 or September 25

• Hyperlink destination website, but remove the (www) from the URL.

• Be sure a (period) is included at the end of the contact information.