NEW Visit Virginia’s Blue Ridge Marketing Campaign Launched – “Worth the Wait“
Featuring a message of optimism and hope, Visit Virginia’s Blue Ridge has developed a campaign encouraging future visitors and local residents to get inspired and dream about making new memories in Virginia’s Blue Ridge (VBR).
The campaign, which was made completely in-house with existing resources, features a Worth the Wait video, virtual activities and events, online tours, coloring sheets, and VBR-themed games like trivia and bingo.
Another integral part of the program includes opportunities to support local businesses during this time of COVID-19 by taking advantage of special VBR takeout maps, online shopping options, and ways to participate in local campaigns & fundraisers.
Visit the new landing page here.
More information, including editorial images, regarding the new “Worth the Wait” campaign is available. Please contact Taylor Spellman.
