Virginia’s Blue Ridge is Worth the Wait April 20, 2020 by Taylor Spellman NEW Visit Virginia’s Blue Ridge Marketing Campaign Launched – “Worth the Wait“ Featuring a message of optimism and hope, Visit Virginia’s Blue Ridge has developed a campaign encouraging future visitors and local residents to get inspired and dream about making new memories in Virginia’s Blue Ridge (VBR). The campaign, which was made completely in-house with existing resources, features a Worth the Wait video, virtual activities and events, online tours, coloring sheets, and VBR-themed games like trivia and bingo. Another integral part of the program includes opportunities to support local businesses during this time of COVID-19 by taking advantage of special VBR takeout maps, online shopping options, and ways to participate in local campaigns & fundraisers. Visit the new landing page here. More information, including editorial images, regarding the new “Worth the Wait” campaign is available. Please contact Taylor Spellman.