The Mid-Atlantic Tourism Public Relations Alliance (MATPRA) is a cohesive unit of regional tourism partners encompassing Delaware, Maryland, Pennsylvania, Virginia, and West Virginia. MATPRA strives to serve travel journalists by offering regional resources and also acting as a connector between complementary destinations within the Mid-Atlantic region.
MATPRA is a collaborative network of 80+ member destinations, committed to showcasing the unique attractions, rich history, and dynamic culture that make this region a must-visit for travelers from across the globe.
Member Resources
MATPRA Marketplace 2025
Reading & Berks County
Pennsylvania’s Americana Region
Web Content Dashboard
Members can utilize MATPRA’s Web Content Dashboard to make updates to their destination information, submit new events or news articles, and create itineraries. Members can also find more information out about getting involved in the organization from a committee or Board standpoint.
Membership Management
MATPRA utilizes the Wild Apricot software platform to manage all registration and association membership. Please note: Your website login is different than your Wild Apricot login. Please reach out to the Website Committee for website questions and the Managing Director or Board for Wild Apricot Membership questions.
Get Involved: Committees
Learn more about how you can network with your peers and learn new skills to grow your career by getting involved with MATPRA Committees. Opportunities include working with the Website team, the Membership team, the Media Selection team, the Marketing team, or the Social Media team. More information here.
MATPRA Media Marketplace
Each year, MATPRA holds an annual Marketplace that brings together 60+ journalists and 60+ DMOs to discuss story themes, ideas, and provide networking opportunities. Find out more here.
Frequently Asked Questions
Login to the website portal here.
Once you are logged in to the site, click here to Submit a new Event. Keep in mind, events need to be large, one-day events that are unique to the area. We do not accept weekly music/farmers market/daily events. You may submit up to 6 events at a time. If one event passes, you may submit another.
Once you are logged in to the site, click here to Submit a News Post. You may submit up to 2 posts per quarter, for a total of 8 per year.
MATPRA Media Marketplace is the annual event for the organization. The Marketplace brings together 60+ journalists and 60+ DMOs to discuss story themes, ideas, and provide networking opportunities. Find out more here.
You must be a member in good standing and attend at least one Quarterly Meeting per year.
“MATPRA has been one of the most beneficial public relations organizations for us thanks to the quality of relationships formed with writers over the years through my attendance at Marketplace and overall involvement in the organization.”
Jenna French – Shenandoah Valley, Virginia